Tragic! Apparel is a reminder that life is short, risks have consequences, and the choices we make matter. It’s meant to resonate, inspire, and educate in a way that feels real and relatable, not preachy.
Our mission is to create streetwear that’s real, personal, and meaningful. Each piece is a tribute to Nicholas Price and a lesson for anyone who wears it: live boldly, but stay aware.
Nick, the absence of your infectious laugh and larger-than-life personality will forever be so heavy on our hearts. From a hussla in the streets — to a deeply admired brother, uncle, and friend. You are loved and missed so so much, and always will be....Even though your thuggin days are gone, I’ll still rep your name forever, live on 🕊🖤
Nicholas Cooper Price, 12.02.2009 - 30.03.2025 🖤
In respect of the other occupant of the vehicle and the affected family and friends (not named for privacy reasons) - Our thoughts and prayers are with you also. We give our deepest condolences to all impacted by this devastating loss.
