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Our mission is to create streetwear that’s real, personal, and meaningful. Each piece is a tribute to Nicholas Price, with Nicks handwritten grafitti tag used as our branding on each product- Tragic serves as a lesson for anyone who wears it: live boldly, but stay aware.

Nicholas Cooper Price, 12.02.2009 - 30.03.2025 🖤

Nick, the absence of your infectious laugh and larger-than-life personality will forever be so heavy on our hearts. From a hussla in the streets — to a deeply admired brother, uncle, and friend. You are loved and missed so so much, and always will be....Even though your thuggin days are gone, I’ll still rep your name forever, live on 🕊🖤


In respect of the other occupant of the vehicle and the affected family and friends (not named for privacy reasons) - Our thoughts and prayers are with you also. We give our deepest condolences to all impacted by this devastating loss.